Happiness in the Home

With the increasingly hectic lives of urban consumers, Electrolux wanted to better understand how they could contribute to their consumers’ health and happiness in the context of their homes.

After strategizing together on core objectives and investigation areas, we began our ethnographic research. Traveling to several of the world’s largest cities, we conducted over 30 in-home interviews with target consumers, exploring perspectives and experiences around health and happiness.

We shared our detailed findings through rich visual depictions and revealing stories. We continued with a follow-up initiative aimed at identifying and focusing the insight areas that were most in line with the brand.