Pearson is the world’s learning company, with expertise in educational courseware and assessment as well as a range of teaching and learning services – all powered by technology. In order to stay competitive, they wanted to design an adaptive learning experience to empower teachers and students in emerging markets.


We joined stakeholders, teachers, and developers to design a cross platform experience for mobile, tablet, and desktop. IDEO had recently delivered extensive consumer insights which we used as our starting point. We utilized a lean design approach which focused on core user needs, adaptive learning content, and different teaching styles.

I find myself thinking of the word 'Pure', as the team iterate on your designs. I think it's a great name for your agency and way of working - it's really embedded in what you created.

Nathan HarrisDirector of User Experience & DesignPearson


As an integrated team with great collaboration, we shaped the short and long-term visions for the platform. We also got the opportunity to apply the design principles to other connected products. The experiences have been developed and are currently being utilized by teachers and students around the world.


Digital Transformation
Design Methodology
Product Envisioning
Content Strategy


Visual Design
Creative Direction
UX/UI Design
Digital Branding


Product Web Site
Mobile Web Apps
Android Applications
iOS Applications

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