Opportunity
Modern Times Group has an established presence in the media and entertainment space across Europe. Sensing that the streaming media market was ready to take off, MTG wanted to define, design, and launch a market-leading video-on-demand platform. We got the opportunity to partner with MTG to create and bring to life Viaplay.
Approach
We joined the Viaplay core team to drive all design efforts. We developed the design culture of the company, created design methodologies, and shaped the product experience across all digital platforms. Throughout our three-year partnership, we hired and trained a full design team, established product disciplines, and instilled a design thinking culture at large.
Impact
Shaping Viaplay into the market standard in Scandinavia was an amazing journey. After our engagement with the team we were told that Netflix CEO, Reed Hasting, described Viaplay as one of the only true Netflix competitors in the world. The product is now enjoyed by millions of people across Scandinavia and the Baltics.
Strategy
Design Methodology
Product Envisioning
Business Forecasting
Brand Development
Team Management
Design
Design Consulting
Creative Direction
Product Design
Digital Branding
UX/UI Design
Platforms
Product Web Site
Android Applications
iOS Applications
Smart Televisions
Gaming Consoles